I posted this in the thread on the Hoka One One , but thought I would start a separate discussion on it. I also posted it on twitter and got quite a response! For those who have been following the trends in running shoes sales in the USA from companies like Leisure Trends and SportOneSource, every month since about late 2012 there has been a decline in sales of minimalist running shoes . This decline has happened despite the considerable social media presences, all the evangelists on minimalism and all the websites devoted to promoting it and all the media and running magazine articles articles on it
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The maximalist Hoka One One’s now probably outsell the entire minimalist running shoe category