We had a previous thread on the new TopoAthletic running shoes that were launched a couple of yrs ago with some big backers and a lot of fanfare. This launch happened just at the same time that the minimalist running shoe market was starting to collapse. That market now only makes up around 3-5% of the running shoe market, so TopoAthletic were fighting for a share of that 3-5% and at the same time the Hoka’s brand is outselling that entire category of minimalist shoes ! TopoAthletic had to do something.
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Minimalist shoe manufacturer adds a whole lot of cushioning!
