A comparative study on perceptual evaluations of sports shoe exterior colors in Taiwan Meng-Dar Shieh, Yu-En Yeh Color Research & Application; Early View Quote: We investigated consumer psychology, perception, and aesthetics in relation to sports shoe colors in Taiwan. Semantic differential rating (three emotional adjective pairs) and preference rating questionnaires were distributed among 512 university students to investigate whether their responses to various sports shoe colors differed. The results show that black is one of the most popular colors for sports shoes.
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Perceptual evaluations of the colors of running shoes
